Editorial standard
What we will not send
Most of this market will distribute anything that clears a card payment. We will not. These subjects are refused when you submit the brief — before anything is written, and before you are charged — so you find out at the start rather than after a rejection you paid for.
Refused subjects
- health or supplement products
- medical efficacy claims
- med-spa and non-FDA-approved procedures
- consumer lending
- gambling
- cannabis, THC derivatives and other illicit drugs
- cryptocurrency
- NFTs, play-to-earn and metaverse property
- adult and erotica
- tobacco or vaping
- weapons
- psychic services
- multi-level marketing
- legal accusations or litigation threats
- political rhetoric or one-sided campaigning
- religious promotion or condemnation
- stock ticker symbols
A release can also be sent back for editorial reasons — invented quotes, accusations, a headline written as an advertisement. The checker tells you which sentence is the problem, and you can fix it and resubmit at no extra cost.